The Effect of Strategic Alliance on Consumption Value and Behavioral Intention
碩士 === 逢甲大學 === 經營管理碩士在職專班 === 99 === With the evolution of business towards the consumption patterns of catering to the public, more value-added, time-saving, and low-cost, the alliances of intra-industry / cross-industry are gradually diversified. The trend is even extended to the business activi...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/02495902898158719227 |