| Summary: | 碩士 === 逢甲大學 === 經營管理碩士在職專班 === 99 === Tea appeared around six thousand years ago and could be regards as a symbol of cultural development. After long evolutions, when the society remains stable and the nation get prosperity, the manner of drinking tea would demonstrate breakthrough developments.
The space design of tea house has evolved from the ancient times, when drinking tea at outdoor was beginning. Today, modern tea houses not only provide basic drinks, but also play an important role as the culture inheritance.
This article attempts to discover the creativity and entrepreneurship in the new beverage (tea) industry, and discusses how the tea house business expands, how the strategy and process were developed and how the value was created. In another word, the growth of the enterprise comes from various aspects. By using informal information sharing system, company staffs can share creative ideas with each other during limited time. By allocating resources according to competitive advantages, the company can mainly focus on its targets. Most importantly, by sharing the value and the mission together, all members in the company can path forward to the same direction.
The research initiates from life aesthetics, then categorizes the public opinions regarding tea houses, and collects information about tea from essays, books and columns as references. At last, it ends with case interviews to clearly present the business owner’s faith and attitude. The owner has basic business knowledge, abilities of mapping executive strategies, insistence on business plan and the power of implement. These important qualifications would determine the success of tea house business. Nevertheless, there are certain limitations. For examples, the stability of material supply, the consistence of product processing, and whether the product design fits the customer expectations, would need to be overcome for the future development.
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