A study of semiconductor manufacturing service value and customer loyalty

碩士 === 逢甲大學 === 科技管理研究所 === 99 === In the past, IC manufacturing needed a high capital threshold, precise and high end manufacturing technology. From IC design, wafer fabrication of encapsulation and testing. Since the professional manufacturers foundry services had been setup, it helps to reduce IC...

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Bibliographic Details
Main Authors: Ya-hsuan Huang, 黃雅璇
Other Authors: Chieh-min Chou
Format: Others
Language:zh-TW
Published: 2011
Online Access:http://ndltd.ncl.edu.tw/handle/69262623801278017951
Description
Summary:碩士 === 逢甲大學 === 科技管理研究所 === 99 === In the past, IC manufacturing needed a high capital threshold, precise and high end manufacturing technology. From IC design, wafer fabrication of encapsulation and testing. Since the professional manufacturers foundry services had been setup, it helps to reduce IC design production cost, this causing more company establish in this industrial , It has provide more opportunities to Foundry service firms participate in the competition in this area. The growing of the semiconductor industry has increasing the global competition. The semiconductor industry has gradually made more sophisticated manufacturing services, and they started to pay attention to the customer service in order to strengthen the relationship between customers and to enhance customer loyalty, and priority of selection. However manufacturing services arising from the manufacture of service value will directly affect the customer loyalty. Therefore, this study is aimed to provide an understanding in semiconductor industry.