A Study of Electronic Word-of-Mouth for Consumers’ Intentions to Patronage Online Group-Buying: A Case of Dainty Group-Buying
碩士 === 逢甲大學 === 企業管理所 === 99 === As the technology of Web 2.0 becomes well-developed, numerous group-buying websites have sprung up rapidly. Consumers can purchase low-priced goods via these websites. However, group-buying websites encounter a problem that the consumers do not continue visiting thes...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/73684463756170560314 |