A Study on the Relationship between Customers'' Personality and Perceived Risk of On–Line Travel Package Shopping：The Case of the Sun-Moon Lake National Scenic Area
碩士 === 逢甲大學 === 土地管理所 === 99 === The purpose of this study is to understand the relationship between customers'' personality and perceived risk of on–line travel package shopping. Therefore, the conceptual framework for this study included four constructs, they were: socio-economic...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/70050939427422306076 |