Consumers’ Acceptability to the Price of Organic Products

• Main Authors: Chen, Kuan-Chou, 陳冠州
• Other Authors: Chen, Hsin-Tai
• Format: Others
• Language: zh-TW
• Published: 2011
• Online Access: http://ndltd.ncl.edu.tw/handle/78737468570384483083

碩士 === 大葉大學 === 事業經營研究所碩士在職專班 === 99 === This thesis explores the acceptance of the price for organic agricultural products and its correlation between consumers’ traits and their attitudes. The study is examined with questionnaires derived from 500 ordinary consumers in Tainan District. With the methodology of SPSS 12.0 (including Descriptive Statistical Analysis, One-way ANOVA, Correlation Analysis, and Independent-Sample T Test) as examination, the papers are focused on the consumers’ traits and their attitudes. The conclusions are as followings: (1)Remarkable index is shown on the acceptance of price for organic agri-cultural products in terms of consumers’ education level. (2)Remarkable index is dis-covered on the acceptance of price for organic agricultural products in terms of con-sumers’ monthly salary, weekly purchase of organic vegetables and unit price for or-ganic vegetables. (3)The acceptance of price for organic agricultural products and the location of the purchase are strongly referential. (4)Noticeable index on the acceptance of price for organic agricultural products in terms of “pollution impact from chemicals on the earth and underwater” and “pollution impact from chemical fertilizer and chemi-cals on the air”; both of them are of positive correlation. (5)The highest correlation is found among “organic agricultural products are more nutritious than the conventional agricultural products”, “organic agricultural products are safer than the conventional ag-ricultural products”, and “vegetables without chemical fertilizer are healthier”; all of them are of positive correlation. Consumers who have experienced in organic agricultural products are more ac-cepted with their higher prices concerned of health, quality and nutrition.