Under Internet Anonymous behavior, The Research of the Relationship between Product Appreciation and Online Consumer Ethics
碩士 === 大葉大學 === 管理學院碩士在職專班 === 99 === The purpose of this study is to investigate the relationship between product appreciation and consumer unethical behavior, and the moderating effect of anonymity on such a relationship.Of the 512 questionnaires distributed, a total of 415 questionnaires returned...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/12665965239565335360 |