| Summary: | 碩士 === 大葉大學 === 管理學院碩士在職專班 === 99 === The main purpose of this research is to explore the relationship between the involvement levels and leisure benefits of leisure basketball participants. It analyzes the difference of the two variables of the participants from all kinds of backgrounds. A survey questionnaire has been designed for the research, and totally 300 copies of questionnaires were dispatched. 296 of the questionnaires were valid; the valid response rate is 98.7%. The results of the questionnaire are shown as follows: (1) Most of the leisure basketball participants are male and are between 21-30 years old with monthly income less than NT$ 20000. The seniority of most leisure basketball participants is over 10 years. The frequency of participating leisure basketball is once to twice per week. (2) The involvement levels of leisure basketball participants is medium-high, and the dimension of “attraction” get the maximum score. The overall leisure benefits is also medium-high; the “physiological benefits” has the maximum score. (3) Leisure basketball participants with different gender, age, monthly income and duration, average weekly frequency have significant difference in the involvement levels. (4) Leisure basketball participants with different gender, age, monthly income and duration, average weekly frequency have significant difference in the feeling toward leisure benefits. (5) The involvement levels and leisure benefits of leisure basketball participants have significant positive connection.
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