A Study of Relationship among Altruism, Customer Value and Likelihood of Non-Switching
碩士 === 大葉大學 === 管理學院碩士在職專班 === 99 === Under the intense competition among banks, likelihood of non-switching often become the attention key. The literature shows that the factors that influent likelihood of non-switching including altruism, and customer value .etc However, the literature never integ...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/95602141343765774194 |