The Effectiveness among Vistors’ Motivation，Experience and Satisfaction of Shanghai Word Expo ２０１０

• Main Authors: Yen Jheng Lin, 顏政霖
• Other Authors: Feng De Tai
• Format: Others
• Language: zh-TW
• Published: 2011
• Online Access: http://ndltd.ncl.edu.tw/handle/00148119527822070089

碩士 === 大葉大學 === 管理學院碩士在職專班 === 99 === The main purpose of the study is to identify the relationships between the personal characteristics, motives, visiting experience, and satisfaction of the tourists visiting Expo 2010 Shanghai China. The researcher used a survey questionnaire to collect data from the tourists visiting Expo 2010 Shanghai China from September 1, 2010 to October 31, 2010. 172 effective responds were received by this study. The study concluded that: (1) The tourist’s motives have influenced their experiences significantly and positively. (2) The tourists’ experiences have influenced their satisfaction significantly and positively. (3) The tourists’ motives have influenced their satisfaction significantly and positively. Finally, this study presented recommendations based on academic research and field research to the tourism industry authorities and academic institutes for reference.