The Study of Product Knowledge and Online Word-of-mouth on the Online Group-buying Intention
碩士 === 大葉大學 === 管理學院碩士在職專班 === 99 === Online group-buying is a very popular shopping way in recent years. It has some attractive advantages, including the use of cheaper price to buy goods, to save freight and shopping time, to join group-buying family to know more new friends, etc. Especially in...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/86226012262462584236 |