| Summary: | 碩士 === 大葉大學 === 管理學院碩士在職專班 === 99 === The purpose of this research was to investigate participation motivation and leisure benefits of the leisure farmers in Taichung area. Questionnaire survey procedure was adopted to collect the data. A total of 350 questionnaires were distributed, and 338 valid questionnaires were obtained. Data were analyzed by descriptive statistics, factor analysis, reliability analysis, independent-samples t test, one-way analysis of variance and regression analysis. The findings of this study are listed as follows:
1. Participation motivation factors include “physical and moral integrity,” “social relations,” and “leisure experience” while “physical and moral integrity” is the primary motivation factor. Leisure benefits factors include “sense of achievement,” “psychological benefits,” “education benefits,” and “physiological benefits” while “sense of achievement” ranks the highest.
2. Participation motivation is influenced by age, occupation, degree of education and source of farmland; Leisure benefits are influenced by age, degree of education and source of farmland.
3. The influence of participation motivation on leisure benefits is positive.
The researcher drawn conclusions, made synthesis discussion on the findings, and provide suggestions for the related participants and following researchers.
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