| Summary: | 碩士 === 大葉大學 === 管理學院碩士在職專班 === 99 === The school web portal offers the public a convenient channel for information access and opinion communication. Weather parents are satisfied with and continuous to use school websites or not have become a critical challenge for management of school websites. The purpose of this study is to explore the factors affecting parents’ satisfaction and intentions to reuse school website, from the view points of information system usage and the degree of parents concern about their children activities in the school.
An integrated model combined the ‘post-acceptance model of IS continuance’ with the ‘information system success model’ and adding the ‘parent’s concern’ as a moderator to examine the relationships between parents’ satisfaction and intention to reuse school websites. Through a stratified sampling approach, date was collected from parents whose children studied in Taichung county and had ever visited the children school websites. Results of multiple regression revealed that ‘information usefulness’, ‘system practicality’, ‘Ease-of-use’, and ‘service quality’ had significantly positive effects on parents’ satisfaction toward school websites respectively. Further, parents’ satisfaction had a positive effect on intention to reuse school websites. However, parents’ satisfaction had a negative effect on their intention to reuse school websites for those who had low level of concern about their children’s activity in school. This result indicated that ‘parent’s concern’ moderated the effect of satisfaction on continuous usage of school websites. Based on the findings, implications for school website management practices are discussed.
|
|---|
