The Effects of Sport Involvement, Sponsor Awareness and Brand Image on Intention to Purchase Sponsors’ Products
碩士 === 大葉大學 === 管理學院碩士在職專班 === 99 === The study is aimed at exploring the effect models of the sponsored product purchase intention for the sponsors involved at sport by means of sponsor awareness and corporate image. The study result will be supported by the policies, marketing strategies and refer...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/87098021273638716029 |