The Influence of the Premium Promotion of the Patchwork Industry on Purchasing Intention
碩士 === 大葉大學 === 管理學院碩士在職專班 === 99 === ABSTRACT Patchwork industries have low entry barriers and the difference of the products is low. The scale is also not large. The products can be easily copied. So the bargain and competitions among patchwork industries are strong. Consumers’ brand attitude can...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/14547492311777535136 |