The influencing factors of brand loyalty-The case of Trung Nguyen coffee
碩士 === 朝陽科技大學 === 企業管理系碩士班 === 99 === ABSTRACT Coffee has become an indispensable drink with the changing of the habits for drinking and eating and the trend of delicious food. For choosing some brand of coffee, each consumer has his own preferences. It is a valuable issue to understand which factor...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/90477779548130518062 |