The Relationship among Idol Admiration, Consuming Value And Behavior Tendency – A Case Study of Taiwan Opera Watching of Adolescents in Central Taiwan
碩士 === 朝陽科技大學 === 企業管理系碩士班 === 99 === This research aims to study the effect of adolescents’ celebrity adoration forming process through watching Taiwan dramas, and to investigate how it influences adolescents’ purchase intention and behaviors. The study offers some strategic suggestions on consumer...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/52839868334981343804 |