The Effect of Service Quality and Switching Costs on Loyalty of Internet Shopping – Using Involvemant as Moderator
碩士 === 朝陽科技大學 === 工業工程與管理系碩士班 === 99 === Customer interface quality has been confirmed to critically influence the success of electronic commerce, and there has been extensive discussion about the effects of customer interface quality on consumer behavior. However, few studies have examined how cust...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/42407990865447164507 |