Application of AHP in Critical Success Factors for Social Network Sites, a Case Study of Facebook

Application of AHP in Critical Success Factors for Social Network Sites, a Case Study of Facebook

碩士 === 中原大學 === 資訊管理研究所 === 99 === This research merges advice from experts, literature review and statistical studies to figure out the main concerns, factors and variables of users when choosing social network sites. Analysis in relation to hierarchy and Analytic Hierarchy Process (AHP) to acquire...

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Main Authors: Chi-Shin Lee, 李其勳
Other Authors: Chao-Ming Wu
Format: Others
Language:zh-TW
Published: 2011
Online Access:http://ndltd.ncl.edu.tw/handle/10697758715639983574
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spelling ndltd-TW-099CYCU53960502015-10-13T20:23:26Z http://ndltd.ncl.edu.tw/handle/10697758715639983574 Application of AHP in Critical Success Factors for Social Network Sites, a Case Study of Facebook 應用層級分析法於社群網站關鍵成功因素之研究—以Facebook網站為例 Chi-Shin Lee 李其勳 碩士 中原大學 資訊管理研究所 99 This research merges advice from experts, literature review and statistical studies to figure out the main concerns, factors and variables of users when choosing social network sites. Analysis in relation to hierarchy and Analytic Hierarchy Process (AHP) to acquire the weight of each variable was also conducted in this research. The major findings of this study about top 5 critical success factors for Facebook are listed in follow: System stability, Smooth network connection, Easy to build relationship, The confidentiality of private information and Friend's recommendation. The results provide the user for the reference to manage relationship and social network sites. Chao-Ming Wu 吳肇銘 2011 學位論文 ; thesis 54 zh-TW
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language zh-TW
format Others
sources NDLTD
description 碩士 === 中原大學 === 資訊管理研究所 === 99 === This research merges advice from experts, literature review and statistical studies to figure out the main concerns, factors and variables of users when choosing social network sites. Analysis in relation to hierarchy and Analytic Hierarchy Process (AHP) to acquire the weight of each variable was also conducted in this research. The major findings of this study about top 5 critical success factors for Facebook are listed in follow: System stability, Smooth network connection, Easy to build relationship, The confidentiality of private information and Friend's recommendation. The results provide the user for the reference to manage relationship and social network sites.
author2 Chao-Ming Wu
author_facet Chao-Ming Wu
Chi-Shin Lee
李其勳
author Chi-Shin Lee
李其勳
spellingShingle Chi-Shin Lee
李其勳
Application of AHP in Critical Success Factors for Social Network Sites, a Case Study of Facebook
author_sort Chi-Shin Lee
title Application of AHP in Critical Success Factors for Social Network Sites, a Case Study of Facebook
title_short Application of AHP in Critical Success Factors for Social Network Sites, a Case Study of Facebook
title_full Application of AHP in Critical Success Factors for Social Network Sites, a Case Study of Facebook
title_fullStr Application of AHP in Critical Success Factors for Social Network Sites, a Case Study of Facebook
title_full_unstemmed Application of AHP in Critical Success Factors for Social Network Sites, a Case Study of Facebook
title_sort application of ahp in critical success factors for social network sites, a case study of facebook
publishDate 2011
url http://ndltd.ncl.edu.tw/handle/10697758715639983574
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