The effect of negative online consumer reviews on perceived risk
碩士 === 中原大學 === 資訊管理研究所 === 99 === With the development of Web2.0, e-WOM has become the pathway for consuner To obtain and provide the information of consumer-related.However, past studies tend to focus on the spread of positive WOM, consumer behavior and information dissemination process.That may n...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/02629279559083840159 |