The Influence of On-line Group Buying Website Quality, Value and Information Sharing on Consumer Purchase Intention

• Main Authors: Wei-Yu Huang, 黃薇羽
• Other Authors: Yi-Fen Chen
• Format: Others
• Language: zh-TW
• Published: 2011
• Online Access: http://ndltd.ncl.edu.tw/handle/77602132475608047033

碩士 === 中原大學 === 國際貿易研究所 === 99 === E-commerce boom makes it in the transaction mode on the network is becoming more and more diversified in recent years due to the concept of on-line group buying, and derives a rise of website to establish, and gradually becomes the mainstream of on-line internet shopping, consumers not only buy the product on the network but also reach goals with this new transaction mode. Hence, the design quality, contents and how it displays in on-line group buying website affect consumer purchase intention directly. The key point of website success is to meet consumer expectation. The purpose of this research would like to based on an updated DeLone and McLean Information System success model for theoretical basis, while combining the cost value, hedonic value and information sharing of initiator be a framework to understand how the website design quality dimensions on consumers purchase intention. This research data was collected by on-line survey and actual questionnaire deliver using samples 472 who had shopping experience at on-line group buying website. The data were employing Structure Equation Model (SEM) to analyze effect of consumers purchase intention. The research result indicates that the consumer perceived Website design quality, cost value and hedonic value influence consumer satisfaction. Cost value and information sharing of initiator have significant effect on consumer purchase intention. Furthermore consumer satisfaction significant influences consumer purchase intention.