The Impact of Stock Sharing on Moral Hazard and Production Incentive: An Empirical Study of A Well-Known Beauty Salon Chain Stores

• Main Authors: Yi-Wen Huang, 黃奕文
• Other Authors: Chih-Ning Chu
• Format: Others
• Language: zh-TW
• Published: 2011
• Online Access: http://ndltd.ncl.edu.tw/handle/nv4mac

碩士 === 中原大學 === 企業管理研究所 === 99 === Abstract The problem of designer turnover is a serious problem in salon industry. Because it will cause profit decrease. Therefore, how to keep designer stay is very important in salon industry. The senior designer can communicate with customer well and fit their demand. This ability is called asset specificity in transaction cost theory. The GHM model found that give property to someone who hold specify asset can motivate their input of specify asset. And this view is fit with what Show-Lin do. After these designer get shares, to some designer who is manger too, they have to be a designer and manager at the same time. The performance of designer can be easily measure but manager’s not. The manager have to bear some risk and learning some implicit knowledge. Therefore they will likely to be a designer and not to be a manager. This problem is called Multi-task moral hazard. In this thesis, we will study how stock sharing affect production incentive and the relationship with moral hazard in Show-Lin. Key words: Transaction cost theory, GHM model, Asset specificity, Moral hazard