Factors Affecting the Choice of Taiwan Enterprises’ Investment Location in China－the Case Study of Binhai New Area, Liangjiang New Area, Economic Zone on the West Coast of Taiwan Strait, and Beibu Gulf Economic Zone.

• Main Authors: Hsiao-Ju Lin, 林曉如
• Other Authors: Jan-Yan Lin
• Format: Others
• Language: zh-TW
• Published: 2011
• Online Access: http://ndltd.ncl.edu.tw/handle/36815967875734411631

碩士 === 中原大學 === 企業管理研究所 === 99 === The major purpose of this study is to investigate the determinants of location of Taiwanese enterprises' investment in the economic zone on Binhai New Area, Liangjiang New Area, Economic Zone on the West Coast of Taiwan Strait, and Beibu Gulf Economic Zone. The study period is 1996 to 2009 and there are three objectives: First, the use of the China's investment environment, economic indicators and regional advantages evaluation indicators, to analyze the development of four economic zone status and competitive advantages and disadvantages. Second, the analysis of Taiwanese enterprises' investment to the four economic zone and industrial development, to explore the area in the future economic trends. This thesis is divided into five chapters. Chapter one is the Research Motivation and Objective. Chapter two is overview of the economic zone. Describe the process of establishing four economic zones, geographical range, traffic conditions and location advantages. Chapter three is overview evaluation and comparative location advantages. Describes of economic conditions and economic zone development. In addition, the use of four indicators include economies of scale, the market size, human resources and infrastructure to assess the economic zones. With the Pudong New Area as a benchmark for comparative regional advantages. Chapter four describes the Taiwanese enterprises' investment in mainland China. Discussion of China investment environment and the development of Taiwanese enterprises' investment. Chapter five is the Conclusions and suggestions. This study hopes to provide to the Taiwanese enterprises' investment wants to enter the China market, location choice assessment reference layout of the Chinese mainland market.