| Summary: | 碩士 === 中原大學 === 企業管理研究所 === 99 === This study is the model of Taiwanese enterprise investing in Mainland China and performance. The six independent variables are the choice of entry timing, entry mode, investment motives, location choice, entry industries, and capital structure effect. The seven dependent variables are the rate of sales growing, rate of profit per sales, return rate of assets, return rate on equity, earning per stockholder equity, sales per employee, and profit per employee.
Statistical analysis shows that it is significant different between entry timing, entry mode, entry industries, and financial performance. It is not significant different between investment motives, location choice, and financial performance. The relation between capital structure and financial performance is also significant. Finally, the performance of later entrants is better than pioneers; the performance of wholly-owned subsidiary is better than the partnership; the electric industry is better than others as well.
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