Influence Analysis of Consumer Brand Evaluation to Brand Alliances and Brand Mergers-Consumer Electronic Product as Example
碩士 === 中原大學 === 企業管理研究所 === 99 === External collaboration, such as brand alliances and brand mergers, would be adopted to creat brand value. However, consumers’ cognition is an important key factor during the process of create brand value.Therefore, the purpose of this research is to discuss how dif...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/9tr24j |