| Summary: | 碩士 === 中臺科技大學 === 健康產業管理研究所 === 99 === Background: “Patient-centered” is the concept of service of medical institutions, while the emphasis on patient’s rights is the most basic elements. Previous studies have confirmed that people pay much attention on patient’s rights, and it has a positive correlation between patient’s rights and medical satisfaction. Does the cognition of patient’s rights affect the medical loyalty of the patient, however, is rarely mentioned and even no conclusion. Purpose:The study is to investigate the correlation between the cognition of patient’s rights and medical loyalty, and to explore whether the satisfaction of patient’s rights produce a mediation effect on cognition of patient’s rights and medical loyalty. Methods: This study used cross-sectional sample survey, the inpatients of a hospital in central region of Taiwan as the target respondents, and a total of 382 valid questionnaires were collected for analysis. Results: The results showed that there is a difference between the cognition of patient’s rights and the satisfaction of patient’s rights. Besides, there is a dissatisfaction on the rights of patients; There was a positive correlation between the cognition of patient’s rights and medical loyalty, and the satisfaction of patient’s rights is a mediator which affected them. It means that the cognition of patient’s rights would improve the medical loyalty by satisfaction of patient’s rights. Conclusions: Therefore, if medical institutions make great efforts to maintain patient’s rights, enhance patient care on the " to know ", is establish good communication and listen to the voice of the patient,the medical satisfaction and the medical loyalty will enhance and then will improve the medical care of the patient.
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