A Study on the Development of Cultural TourismResources of Guanziling Hot-spring Village

• Main Authors: Jian-Ci Chan, 張見齊
• Other Authors: none
• Format: Others
• Language: zh-TW
• Published: 2011
• Online Access: http://ndltd.ncl.edu.tw/handle/41693008550125975186

碩士 === 嘉南藥理科技大學 === 溫泉產業研究所 === 99 === Abstract Taiwan’s hot springs tourism sector has grown rapidly in recent years. With the enactment of the Hot Spring Act, more hot springs providers are encouraged to comply with laws and regulations. However, a significant enhancement of the quality of service has yet been achieved despite the strict restrictions. Meanwhile, the industry has not created a differentiated market due to the homogeneity among hot springs resorts. Related laws and regulations fail to address cultural tourism issues. The study aims to explore cultural tourism issues in depth, in order to supplement and complement national rules. This study examines the case of Guanziling hot-spring village, which developed during the early Japanese occupation in Taiwan but has seen a decline in tourism over the years. This study argues that the village possesses a rich culture and thus with the current trend toward cultural tourism development, it has a high potential to recapture its early success. The present study focuses on cultural tourism and is supported by the case study of Guanziling hot-spring village, as well as local historical evidence, seeking to identify the village’s cultural features and reinterpret and reimage it. Its future development will also be discussed from the perspective of cultural tourism, combined with insights from experts and local communities. The purpose of the study is to define a development strategy to promote cultural atmosphere, attract tourists from home and abroad, and re-establish Taiwan’s reputation as a hot spring heaven.