| Summary: | 碩士 === 嘉南藥理科技大學 === 溫泉產業研究所 === 99 === Abstract
Taiwan’s hot springs tourism sector has grown rapidly in recent years. With
the enactment of the Hot Spring Act, more hot springs providers are encouraged
to comply with laws and regulations. However, a significant enhancement of the
quality of service has yet been achieved despite the strict restrictions.
Meanwhile, the industry has not created a differentiated market due to the
homogeneity among hot springs resorts. Related laws and regulations fail to
address cultural tourism issues. The study aims to explore cultural tourism issues
in depth, in order to supplement and complement national rules.
This study examines the case of Guanziling hot-spring village, which
developed during the early Japanese occupation in Taiwan but has seen a decline
in tourism over the years. This study argues that the village possesses a rich
culture and thus with the current trend toward cultural tourism development, it
has a high potential to recapture its early success.
The present study focuses on cultural tourism and is supported by the case
study of Guanziling hot-spring village, as well as local historical evidence,
seeking to identify the village’s cultural features and reinterpret and reimage it.
Its future development will also be discussed from the perspective of cultural
tourism, combined with insights from experts and local communities. The
purpose of the study is to define a development strategy to promote cultural
atmosphere, attract tourists from home and abroad, and re-establish Taiwan’s
reputation as a hot spring heaven.
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