A Study Of The Effect Of Brand Image And Brand Loyalty On Brand Extensions- The K.K.L. as an Example
碩士 === 長榮大學 === 國際企業學系碩士班 === 99 === Recently, the competition of brand markets becomes more and more dramatic. How to make the brand more competitive is the issue that all industry have to face. In Taiwan, tobacco and liquor have been controlled by Taiwan Tobacco & Liquor Cooperation long ago....
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/y7962x |