A study on the correlations among Marketing Strategy, Service Innovation, and Organizational Performance in the Chain Restaurant Franchise
碩士 === 長榮大學 === 國際企業學系碩士班 === 99 === Due to the growing domestic economy, the consumption power of people is raising, and it changes people’s diet habits and causes the expansion of the Chain Restaurant Franchise Taiwan. Most literature focuses on key factors for successful management of the Ch...
Main Authors: | Yang, Peiyu, 楊培愉 |
---|---|
Other Authors: | Hsieh, Chiehjen |
Format: | Others |
Language: | zh-TW |
Published: |
2011
|
Online Access: | http://ndltd.ncl.edu.tw/handle/wt28nq |
Similar Items
-
Innovation in Swedish Restaurant Franchises
by: Loikkanen, Jenny, et al.
Published: (2015) -
The study of chain-franchise on service quality and satisfaction:an example of chain steak restaurants
by: 羅巾楓
Published: (2004) -
Success factors of international franchising: Case of Restaurant chain
by: Cheng-Lung Yu, et al.
Published: (2017) -
The Study of Relationship between Brand Image and Marketing Tactics of South Franchise Chain Restaurant.
by: KUO,YEN-TING, et al.
Published: (2016) -
Risk Measure for Taiwan Franchise Restaurants into The China Market
by: Meng-Tsang Wu, et al.
Published: (2010)