A study on the correlations among Marketing Strategy, Service Innovation, and Organizational Performance in the Chain Restaurant Franchise
碩士 === 長榮大學 === 國際企業學系碩士班 === 99 === Due to the growing domestic economy, the consumption power of people is raising, and it changes people’s diet habits and causes the expansion of the Chain Restaurant Franchise Taiwan. Most literature focuses on key factors for successful management of the Ch...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/wt28nq |