The Research of Creating the Rural Tourism Characteristics at Sanwan Township, Miaoli

• Main Authors: HSU,MIN-CHU, 徐敏珠
• Other Authors: Tai,Lin-Li
• Format: Others
• Language: zh-TW
• Published: 2011
• Online Access: http://ndltd.ncl.edu.tw/handle/11917924470566961630

碩士 === 中華大學 === 營建管理學系碩士班 === 99 === In recent years, the development of urbanization grows rapidly in Taiwan. A lot of rural villages face the serious problem of less and aging population. The infrastructure is not enough. The development slows dow. The living environment is lack of obvious characteristics. Because the rural development stands still, the rural life becomes marginalized. With the two-day weekend is also the era, people raise the standard of living and leisure time increases, the desire for close to nature, is more and more pressing. In this new lifestyle, the rural character of the natural ecology and landscape of rural tourism is an opportunity to create a good location. Since the development of rural tourism can increase employment opportunities for rural and attract people back to increase the infrastructure, marketing regional products and improve the economic income residents, preservation of rural culture and other benefits. recently many rural areas in Taiwan to promote rural tourism, with community use of local characteristics of resources, successfully achieved the purpose of rural activation. However, the majority of the current situation has revealed only the tourists in transit Sanwan, rarely staying for recreational activities, and neighboring towns is the rapid tourism development, attracting crowds and keep visitors, successfully achieved the activation of local development. Sanwan beautiful natural landscape is the simple folk of the Hakka is rural, how gradually the development of rural tourism, create local characteristics of resources, activation of rural areas, thus contributing to sustainable development of rural tourism, is triggered motivation for this study. The case study at Sanwan has three main purposes: First, the comparison with the neighboring towns Sanwan differences between rural tourism, and key factors for its development and to do analysis. Second, through a survey to understand visitors Sanwan attractive recreation resources, satisfaction and revisit intention. Third, through the study tour of rural tourism strategy proposed to provide future references for related personnel decisions. Firstly, this study collected data through literature, by literature review, analysis and understanding of Sanwan natural and cultural resources present what? Through SWOT analysis, to understand Sanwan attractions and other features of the differences between neighboring towns, and then shaping the construction of Sanwan tourism industry. And through questionnaires and interviews to understand Sanwan attractive recreational resource for visitors and the reasons for lack of satisfaction and willingness to revisit that? And through questionnaires and interviews, practical understanding of the characteristics of Sanwan tourism resources and tourism planning direction. Last hope of the results will be presented to improve the tourism development strategy to provide relevant government departments and industry development unit basis for future decision making.