Factors Affecting Adolescent Consumers’ Choice of Mobile Phones

碩士 === 中華大學 === 科技管理學系碩士班 === 99 === With the rapid development of communication technology, the functions of mobile phones have greatly improved. Mobile phones have become an important communication tool in daily life of the adolescent consumers. Considering recent dramatic increase in the purchasi...

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Bibliographic Details
Main Authors: SU, HUI-CHUN, 蘇惠君
Other Authors: Shiaw-Wen, Tien
Format: Others
Language:zh-TW
Published: 2011
Online Access:http://ndltd.ncl.edu.tw/handle/37777271750920028663