| Summary: | 碩士 === 中華大學 === 企業管理學系碩士班 === 99 === ABSTRACT
In the influence of raised global oil prices and intensified global warming, many countries today have introduced a policy of carbon reduction. The introduction of environmentally friendly vehicles for the automobile industry as a carbon reduction would be the key to Taiwan’s automobile sales in the future. In addition to address the low consumption of environmentally friendly vehicles under the economic deflation, the Government implemented a strategy of tax reduction. This strategy was established in January 2009. A value of NT$ 30,000 tax reduction to the exercise taxes was imposed on each environmental friendly vehicle that was purchased at the same end of the year.
This paper studies the competitive dynamics model based on Japanese automobile industries in Taiwan. The methodology and approach are done through the following: The analysis on the dynamic evolution of competitive strategy among market shares and market resources of automobile industries. The analysis of automobile industry sales in eighteen market bases. The comparison of Chen’s methodology to analyze competitive dynamics model. This study utilizes four Japanese automobile industries HONDA, TOYOTA, NISSAN, MITSUBISHI in Taiwan as models to construct analysis on the competitive dynamics model, to conclude competitive advantage among Taiwan’s automobile industries.
Keywords: automobile industry, competitive dynamics, Competitor Mapping
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