| Summary: | 碩士 === 中華大學 === 企業管理學系碩士班 === 99 === In face of the highly competitive nature of information-driven economy, countries have been thriving to reform their educational systems in order to improve their competitiveness. The reduction of birth rate alters the balance between supply and demand in the educational system, forcing changes in school management. The book, “Blue-sea strategy – Create a non-competitive new market,”(Worldwide Culture Press, 2005) emphasizes the re-formation and re-creation of values. It encourages enterprises to face up the ongoing changes and needed adaptations, to explore the difficult and transitive environment, and to create the opportunities of growth. Such“value innovation”allows the creation of unique values that cannot be replicated by others, and is a paradigm worthy of consideration in school management.
The present study aimed to investigate how elementary schools improve their competitiveness by enhancing the use of their resources. It explored ways to minimize the danger of reduced classes or abolished schools, and to produce quality elementary schools with multi-facet values, students with multi-dimensional intelligence, sustainable foundation for future school development.
In the present study, a literature review was first conducted to examine the current state and development trend of nationwide education industries, and the effect of low-birth rate on the organization of elementary schools. Furthermore, the fundamentals of education industries, and the external environment of specific school cases, were analyzed to identify current opportunities and threats. The internal environment of school cases was also analyzed to identify their competitive advantages and disadvantages. These results were summarized in the SWOT table, with which a cross analysis of school information was conducted to generate the matching matrix and the resultant TOWS strategy matrix. Finally, results from interviewing constituents involved in the school cases were utilized to propose essential strategies for school management, as described below:
1. Development of integrative administrative service: establish differentiating development strategies to create school individuality.
2. Creation of subject excellency brand: concentrate on the management of core school subject modules.
3. Cultivation of the pride to school brand: accelerate the effect of differentiating the school brand.
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