The Effects of Market Segmentation and Corporate Social Responsibility on Consumer’s Car Purchasing Behaviors :The Miaoli County’s Car Market
碩士 === 中華大學 === 企業管理學系碩士班 === 99 === This research sets different backgrounds as variables of consumers of Miaoli County residents and whether their different life styles and corporate social responsibility affect their car purchasing behavior. Through surveys, after t-testing, multiple-regression-a...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/06861917033229701301 |