A study on the management of Daxi Old Streets and Commercial Circle

• Main Authors: TENG,SHOU-TUN, 鄧守敦
• Other Authors: Liu,Jun-jie
• Format: Others
• Language: zh-TW
• Published: 2011
• Online Access: http://ndltd.ncl.edu.tw/handle/01938901898540523160

碩士 === 中華大學 === 土木工程學系碩士班 === 99 === Abstract Due to integrative community development, Daxi has now transformed itself from a declining river port into a new tourist attraction. However, an observation of the community development’s implementation found that in addition to government agencies’ participation in its planning and execution, the involvement of professionals and community organizations was also very important. Besides, the interaction between these three parties also had great influence on the success of plans’ implementation. 　　In 1994, Council for Cultural Affairs proposed a policy on integrative community development, hoping to reconstruct community consciousness and an ideal cultural industry based on cultural tourism. Nevertheless, with the arrival of the age experience economy, more and more consumers have started to stress their pursuit of feeling. This study was conducted to examine if there existed any relations between the implementation of Daxi Image Commercial Circle Plan and the choice of tourists to visit the commercial circle and if the commercial circle plan had been successfully carried out. In addition to the review and analysis of related literature, a questionnaire was designed to survey both tourists and shop owners. In total, 282 questionnaires were issued to tourists and another 84 were given to store owners. After that, an analysis report (reliability analysis, tourist: 0.75, store: 0.84) on Daxi Image Commercial Circle was compiled based on the survey results. Below are suggestions made according to the results of this study: 1. Transportation problem: It was found that there were not enough mass transport tools to carry tourists to Daxi Commercial Circle. The questionnaire showed that 51.6 percent of the tourists polled expressed that they chose to drive their own cars to visit the commercial circle but found there were not enough parking places, which would affect their willingness to visit again. 2. Insufficient publicity: The survey showed that 63.83 percent of the respondents said they didn’t know Daxi was an Image Commercial Circle, implying that the authorities concerned should intensify its publicity. 3. In order to increase the number of the tourists to Daxi, the image of the commercial circle should be further highlighted, more related information be provided and consumers’ thoughts be grasped. 4. Local shop owners agreed that the reinvention of Daxi Old Streets has successfully attracted more tourists and increased their business opportunities. Among the store owners surveyed, 87.5 percent expressed that their business had become better. 5. As for Daxi Old Streets’ reinvention activities, 77.4 percent of those interviewed said that they were satisfied with and had become more concerned about the activities held in the Old Streets.