The Study of Customer Loyalty in the Wealth Management

碩士 === 長庚大學 === 管理學院碩士學位學程在職專班經營管理組 === 99 === Abstract   The major purpose of this research is discussing the influence between Corporate Image, Perceived Value, Salesperson Characteristics, Trust and Customer Loyalty. In order to realize how the Financial Tsunami made things different, and prompt...

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Bibliographic Details
Main Authors: Tzu Min Hsu, 許慈敏
Other Authors: W. Y. Lee
Format: Others
Published: 2011
Online Access:http://ndltd.ncl.edu.tw/handle/62599126289293113923