Turning Promotion into Sales: Moderators on the Relationship between Promotion Attractiveness and Actual Purchase in Underground Stores
碩士 === 長庚大學 === 管理學院碩士學位學程在職專班經營管理組 === 99 === The purpose for the firm to hold sales promotion activity is often to increase the purchasing behavior of consumer. The firm will stimulate the purchasing behavior of consumers by providing the highly attractive sales promotion activities. However, cons...
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| Format: | Others |
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2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/93171437155326840960 |