A Study on Competitive Strategy of Taiwan Telecom Operators Facing Digital Convergence.

• Main Authors: Yeou Chen Lo, 羅友成
• Other Authors: T. C. Hsueh
• Format: Others
• Published: 2011
• Online Access: http://ndltd.ncl.edu.tw/handle/57551633443313573688

碩士 === 長庚大學 === 企業管理研究所亞太營運管理組 === 99 === The trends of liberalization in telecommunications and deregulation of inter-industry rules have fostered digital convergence in recent years. This study investigates the convergence of telecommunication, television and internet in Taiwan. Two major players, Taiwan Mobile and Chunghwa Telecom, are studied by using case study method to analyze their perforamce and identify corresponding successful factors of each telecommunication company in this digital convergence era. According to the business strategy model of Robinson（2005）, this study identifies the respective competition strategies of the two telecommunication companies. The convergence strategy of Taiwan Mobile focus on “digital TV” and “mobile value-added services.” They use merger and acquisition to win superiority in the digital TV market. Chunghwa Telecom, however, controls the “last mile” in the market. Leveraging on the last mile control, Chunghwa Telecom has developed related digital convergence services （e.g., FTTx, a broadband transmission technology which becomes the foundation of data transmission.）They also continue strethening and integrating the services and contents of MOD, Hinet and mPro to make a more complete ditigal convergence strategy.