The impact of financial adviser’s promotion on consumer decision-making
碩士 === 國立中正大學 === 高階主管管理碩士在職專班 === 99 === Abstract This paper explores the impact of financial adviser’s promotion on consumer decision-making based on financial adviser’s point of view and according to decision-making process of EKB model of consumer purchase behavior as the core. We are in the hop...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/86773578057961497361 |