The Effect of Brand Awareness, Product Type, and Sponsorship Type on Attitude toward Sponsored Recommendation Post in Blog
碩士 === 國立中正大學 === 行銷管理研究所 === 99 === Sponsored recommendation post is a blog article written by the blogger who is sponsored by the producers of any products or marketing agencies to review, promote products in their blog. Due to the regulation has specified that this kind of sponsor relationship m...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/81000185615757151603 |