| Summary: | 碩士 === 國立中正大學 === 資訊管理學系暨研究所 === 99 === In recent years, the rise of the Internet led not only the development of
e-commerce but also many related applications and equipments. For enterprises, the
speed and connectivity of the Internet can bring benefits to the operation and
administrative processes in businesses; especially can enhance the overall
competitiveness of enterprises. However, the corporate website is the foundation
applications for e-commerce, not only increases corporate communications and allows
businesses making information sharing between internal and external parties, but also
helps find the right potential customers, reduce costs and access more useful
information. According to a survey, most small and medium enterprises (SMEs) are
less equipped with e-commerce related functions, and the use of corporate website for
cross-border transactions is rare. For this reason, this study based on the researches of
acceptance and implementation degree of technology information tries to verify
factors affecting the SMEs’ acceptance on website through empirical investigation. It
is hoped that SME managers will gain a better understanding of factors that influence
their adoption on websites.
This study conducted a questionnaire survey on SME executives. Totally 186
questionnaires were collected after deducting the invalid questionnaires, and 163 were
valid samples. Through the empirical results of this study, perception of corporate
website, corporate resources, technology resources, the government e-readiness,
market forces e-readiness and supporting industries e-readiness has a positive and
significant effect on accept intention of the corporate website; corporate website
perception, human resources, executives promised, corporate website management,
scientific and technological resources, market forces e-readiness and government
e-readiness has a positive and significant effect on implementation degree of the
corporate website. Last, this study proposes a conclusion –SMEs are natually in the
absence of sufficient competitive advantage, and it is therefore they need a greater
degree of external cooperations, especially with the government, partners and support
industries. And the sufficiency of internal resources and management style will
influence the web realted decision making. SME managers should pay attention to
these issues in order to increase their competitiveness. This study also provides some
direction for future research.
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