Special Event and Community Identities: A Case Study of The 20th Tourism Cup

• Main Authors: Wu,Meng-Tsang, 吳孟倉
• Other Authors: Hsu,Shih-Hung
• Format: Others
• Language: zh-TW
• Published: 2011
• Online Access: http://ndltd.ncl.edu.tw/handle/93759575146084402885

碩士 === 真理大學 === 資訊應用學系碩士班 === 99 === Abstract Organizing special events should effectively coalesce the sense of community with gains and losses, awaken individual’s community identities, thereby increasing the individual’s will to participate voluntarily in events, and create events with community cultural characteristics, which is further beneficial to the promotion of events and the sustainable development of the community. Has an individual’s community identities been enhanced after participating in this event? Is the individual still willing to volunteer and cooperate with the action along with the development of the community? An individual’s community identities is a vital loop in the development of special events, and is further an important topic to influencing the successful promotion of this strategy. The objective of this research is to understand the changes brought to community identities while organizing special events, and to explore the changes of community identities for different communities. Therefore, the research target was the Department of Hotel & Restaurant Management, Aletheia University, which organized the special event of “20th Tourism Cup” for the first time. Approaches including document analysis and questionnaire survey were used to explore how the Department of Hotel & Restaurant Management influenced the changes of the faculty students’ community identities during the period before and after organizing the 20th Tourism Cup. In order to accomplish the goal, the researcher first designed the “Survey Questionnaire for Festive Event and Community Identities” as the research tool according to relevant literatures, and set the faculty students from the Department of Hotel & Restaurant Management, Aletheia University as the research target. The general investigation approach was applied during the period of the Tourism Cup from May 1st to May 2nd, 2010, with official questionnaires before and after the event as the sampling distinction. The implementation of the official questionnaire was conducted during the two weeks from March 15th to March 19th of 2010, and October 18th to October 22nd of 2010. The respective valid questionnaires totaled 183, with 100% valid questionnaire recovery rate. The obtained data were then processed with statistical approaches including descriptive statistics, t test and one way analysis of variance, and the main findings of the research are: organizing special events certainly reinforce community identities, and as the whole, the participants in the community event prefer the community they are in, and identify with the community more. According to the research outcomes, this research proposed suggestions as follows: I. Organize more community events to increase students’ interactions II. Discover students with service enthusiasm, and offer trainings to them III. Identify members’ needs and construct comprehensive strategy IV. Develop leadership function, and make good use of the various types of resources