| Summary: | 碩士 === 美和科技大學 === 經營管理研究所 === 99 === Energy resources become more and more important in the World in general and in Viet Nam in particular. In Viet Nam petroleum industry has had an important role and contributed significantly to national budget. In order to manage and ensure partly the national energy resources, Viet Nam Oil and Gas group (PVN) has assigned PV OIL a very important duty in import- export of crude oil and petroleum products and contribute all petroleum products from Dung Quoc refinery.
In the recent time, the situation of international economy and inside Viet Nam has dramatically changed with complicated happenings, the price of petroleum products with unexpected change affected directly to the business operation of PV OIL in particular and Vietnamese enterprises in general.
Since Viet Nam has become a member of the World Trade Organization in 2007, it could be said that all Vietnamese have to operate in compliance with market mechanism with diversified ownerships. This resulted in all Vietnamese enterprises generally and PV OIL particularly in facing a lot of challenges and opportunities in the active environment of business.
The aim of this study is to propose the appropriate strategies to increase the sales of petroleum products of PV Oil, with the following objectives:
1. To assess and improve quality of sales service and petroleum products of PV OIL
2. To analyze the competitive ability in sales in order to increase market share
3. To plan the possible strategies to increase the sales of petroleum products
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