Study on the Competition of Specification and Purchasing Factors of Consumers on Innovation Products—Blu-ray Disc for Example

碩士 === 美和科技大學 === 經營管理研究所 === 99 === To respond to the demands for the storage of high definition television(HD-TV) and various digital data, Sony and Toshiba respectively developed a new generation of blu- ray storage system, Blu-ray Disc (BD) and High Definition DVD (HD-DVD), to compete with each...

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Bibliographic Details
Main Author: 簡立誠
Other Authors: 林玉娟
Language:zh-TW
Published: 2010
Online Access:http://ndltd.ncl.edu.tw/handle/z45tjk