The Internet Marketing Applications of Taiwan Non-Profit Organization —A Case Study of Dharma Drum Mountain Foundation
碩士 === 元智大學 === 資訊傳播學系 === 98 === The purpose of this study is to examine that the website of Dharma Drum Mountain Foundation presents marketing communication activities, interactive functions, and the targeted audiences addressed. The results of content analysis of case foundation website indicated...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/71226785509844647641 |