Toward a systematic framework for research onService Innovation
碩士 === 元智大學 === 企業管理學系 === 98 === The service-dominant logic provides to do a systematic framework for research on service innovation. The purpose of the systematic framework among authors is tried to build service innovation construct. Therefore, in this article, I studied major findings and l...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/71274008103188386257 |
| Summary: | 碩士 === 元智大學 === 企業管理學系 === 98 === The service-dominant logic provides to do a systematic framework for research on service innovation. The purpose of the systematic framework among authors is tried to build service innovation construct. Therefore, in this article, I studied major findings and limitations of service innovation research and showed more customer-centric view of service innovation.
Finally, I present solutions and give suggestions on measurement tools of service innovation, customer level research of service innovation and conceptualization of radical service innovation to resolve problems of service innovation research and give a right direction for the next researchers
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