| Summary: | 碩士 === 元智大學 === 企業管理學系 === 98 === Although past studies focused on the dyadic relationship to analyze two firms’ competition and cooperation, the research should broaden the dyadic view to triadic perspective while the environment becomes more complicated and dynamic. This paper introduced the triadic perspective to explore the impact of third party on two firms’ coopetition. This paper adopted the U.S. Investment Bank Industry as the empirical dataset from 2001 to 2009. This paper proposed that the issuer (third-party) can facilitate the triadic cooperation among itself and two investment banks (firms). Standing on the angle of the third-party, this paper explored how the issuer can affect the triadic cooperation among itself and two investment banks and how the formation of cooperation can influence their performance on the basis of transaction costs economics, resources-based view, and social networks. According to the research results, this paper found out that price mechanism and social relations among the issuer and the investment banks would significantly affect the formation of the triadic cooperation. Furthermore, the formation of triadic cooperation would have a significant positive effect on the issuer’s performance.
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