A Study of New Product Design Evaluation

• Main Authors: Ying-Pin Cheng, 程英斌
• Other Authors: Dengchuan Cai
• Format: Others
• Language: zh-TW
• Published: 2010
• Online Access: http://ndltd.ncl.edu.tw/handle/82057589343137121120

博士 === 雲林科技大學 === 設計學研究所博士班 === 98 === This study’s purpose is to offer a new method of new product design evaluation as a reference for entrepreneurs in order to evaluate a new product’s potential feasibility in bringing it to the market. A good method of new product design should be well developed for a specific product. This study must develop a specific evaluation method for the product; especially when someone wants to evaluate new bamboo furniture. The existing scales for evaluating design or product’s feasibility are obviously not suitable for new bamboo furniture and are not able to accurately predict its marketing performance. Therefore, the main goal of this study is to develop a method of new product design evaluation for evaluating contemporary bamboo furniture. This study has several purposes for example: (1) explore the predictions of the population derived from the evaluation criteria; (2) explore the clusters of consumers; and (3) explore the success factors for product design by extracting the CSFs of product design. The participants who attended the furniture design exhibition were invited to answer a questionnaire regarding the new bamboo furniture. There were 278 valid responses to the questionnaire collected. By statistical analysis techniques, the results are: (1) the population’s age and location of residence will easily influence human’s value judgment of design/product; (2) there are four clusters of consumer’s evaluation styles, for example, indifferent, calculation, actual, and passion; (3) it can reflect the performance for executing design strategy and illuminate the success factors by extracting the CSFs of product design. Therefore, the results of this study suggest: (1) the evaluation study must involve the consumer’s product experience in moderating models to explore; (2) the marketing strategies must suite the consumer’s evaluation style; (3) the CSFs of product design must appropriately be supported, maintained, and managed by the entrepreneur.